Featured Collections
Check out our most popular collections and find the perfect items to showcase your AFC Richmond pride.
New Arrivals
Be the first to own the latest AFC Richmond merchandise

Track Jacket - Blue & Navy

Tumbler- Believe

Snow globe - Richmond Green

Hooded Track Jacket - Grey

Hoodie AFC Richmond Design - Navy

Magnet- AFC Richmond Crest

Jersey AFC Richmond - Training

Socks AFC Richmond Crest - Blue & Navy

Keyring - Believe

Sweatshirt AFC Richmond Stripe

Hoodie Embroidered AFC Richmond Crest - Blue

T-shirt Believe - Grey
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Best Sellers
Fan Favourites at The Official TED LASSO Store Richmond
Discover the must-have items that every AFC Richmond fan is talking about! Our Best Sellers collection features the top picks that have captured the hearts of Greyhounds supporters worldwide. From iconic jerseys to collectible memorabilia, these fan-favourite products are perfect for showing your love and support for the team.
THE OFFICIAL TED LASSO STORE RICHMOND
About Us
Founded by fans for the fans, The Ted Lasso Store Richmond is where the spirit of optimism, teamwork, and belief comes to life! Inspired by the heartwarming and award-winning television series "Ted Lasso," our store is more than just a place to shop; it's a community hub for fans and newcomers alike to celebrate the joy and positivity of Ted Lasso. For those who think 'believe' is more than just a slogan!
#WEARERICHMOND #TEDLASSOSTORERICHMOND


Customer Testimonials
Hear what our satisfied customers have to say about our products.
— Wesley DeSouzaA MUST if you are a Ted Lasso fan. Great selection of merchandise from the official WB store. Prices are what you'd expect to pay for good quality. Cool set-up for neat pictures too. Staff are super friendly.
— Nikki BrownWe visited the new Ted Lasso store and we were not disappointed. This shop had been really we designed to appeal to all Ted fans. The merchandise is really well presented in a locker room vibe upstairs via an artificial grass staircase (nice touch)
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— Jennifer HauptAfter attending a Brentford match, we stopped by this shop in Richmond and were delighted by the experience! As big Ted Lasso fans, we loved the charming atmosphere and the unique items available. The adorable wallpaper added a fun touch, and the staff went above and beyond, helping us find sizes and offering great recommendations. My husband picked up a t-shirt, which turned out to be excellent quality. If you're a Ted Lasso fan visiting the area, I highly recommend checking this place out!
— Joyce GreenI absolutely love this store! I came all the way from Ohio to visit Richmond and this store was the highlight of my trip 👍🏼☺️ The staff are so kind and my jumper is such good value for money.👕 I recommend ted lasso Richmond store to all my friends!!!! ❤️❤️Best store on the other side of the pond!!!🇬🇧❤️
— Michael McLoughlinWas in the shop last weekend, very friendly staff, all fans of the show! Good selection of things to buy. Worth a visit.
— Tim O'MahonyThis place is amazing. Feel good factor with all the nostalgic mementos to bring home from the show while providing a true above and beyond Ted Lasso service. Barbecue sauce.
— Mossie CowheyGreat new store with all the merchandise and memorabilia one could want ! Very cool experience.
— John GallagherThe official Ted Lasso store is a winner! Friendly staff, fantastic selection of AFC Richmond merch (from jerseys to sweets!), and top-notch quality. A must-visit for any fan! Believe!
— Ciara JonesBEST STORE EVER, I really liked finding this place along my travels. If you like Ted Lasso, you’ll love this store , the sweatshirts are amazing. BELIEVE!!!
— Conor O'HigginsSuper show and the shop does it justice. Well worth a visit
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