Welcome to The Richmond Store

About Us

At The Richmond Store, we celebrate the heart and soul of AFC Richmond, home of the legendary Greyhounds. Inspired by the beloved TV series, Ted Lasso, our store brings the passion, community spirit, and unyielding optimism of our favorite fictional football club right to your doorstep.

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Our Story

The Richmond Store was born out of a love for the inspiring and feel-good world of Ted Lasso. Just like Ted himself, we believe in the power of positivity, teamwork, and the idea that a little bit of kindness can go a long way. Our mission is to keep the spirit of AFC Richmond alive and to offer fans a tangible connection to the characters and stories that have touched our hearts.

Being a fan of AFC Richmond is more than just supporting a football club; it’s about being part of a community that values optimism, camaraderie, and the belief that anything is possible. We invite you to join our community, share your passion, and connect with fellow fans from around the world.

At The Richmond Store, we believe in more than just selling merchandise. We believe in the Richmond Way - embracing every challenge with a smile, supporting one another, and always striving to be our best selves. Thank you for being a part of our journey and for keeping the Greyhound spirit alive.

What We Offer

From officially licensed merchandise to exclusive fan gear, we offer a wide range of products that allow you to show your support for the Greyhounds. Whether you’re looking for jerseys, scarves, mugs, or memorabilia, each item is designed to reflect the unique charm and unwavering spirit of the club.

Our Commitment

We are committed to providing high-quality products and excellent customer service. Our team works tirelessly to ensure that every item in our store meets the highest standards of quality and authenticity. We aim to make every shopping experience seamless and enjoyable, just like a perfectly executed set piece on the pitch.